What is Payday Advertising?
How does Payday Advertising Work?
Watch this video to learn how Payday Advertising works…
Payday Advertising pays drivers for putting temporary ads on their personal vehicle. Also, Payday Ads matches drivers with businesses that want to advertise in areas those drivers already travel through on a regular basis. We help you find the right drivers with the right vehicles for your marketing campaign. Furthermore, we help you choose advertising solutions and design the vehicle ad.
Additionally, our advertising platform provides businesses and organizations with the ability to track conversions and calculate their campaign’s ROI. Because we collect important info from our drivers, we can target customers more efficiently and less expensively compared to billboards.
Monetize Your Ride with…
Mobile Billboard Advertising Solutions
Payday Advertising’s Mobile Billboard Platform
Database of Drivers
Every day there are people driving in areas that businesses and organizations are already targeting with their marketing campaigns. Those same people are often looking for ways to make some extra money each month, but can’t always find the time. Payday Advertising has built a database of these drivers and adds to it daily. Our company uses the database to match drivers willing to turn their vehicle into advertising space for organizations that run marketing campaigns targeting areas along the routes those drivers travel each day.
Identify Target Markets
Payday Advertising works with our advertising clients to identify what areas and demographics they’re looking to target. We do this using enterprise level marketing databases to analyze which areas have the proper demographics for a marketing campaign. Then, we find drivers who commonly drive along routes in the advertiser’s targeted areas. Also, we have systems in place to verify the drivers don’t carry any negative sentiments about the company or organization they’ll be advertising on their vehicle.
Security & Quality Assurance
As part of our driver matching process, Payday Advertising runs background checks on our drivers. Also, our team verifies driving habits, confirms vehicles meet our guidelines, and determine if drivers have negative opinions of the brand being advertised on their vehicle. Additionally, we offer drivers the chance to opt out of advertising for companies before starting a vehicle advertising campaign.
Vehicle Ad Solutions
Our advertising solutions range from vehicle magnets to large vinyl decals to full vehicle wraps. If the advertising package requires installation, such as vinyl decals and vehicle wraps, we partner with professional shops, to to get the advertisement installed. All vehicle wraps for drivers in the central Michigan and mid Michigan area are completed by our premier partner, E & S Graphics. We encourage our advertising clients to use one of the ad solutions that verify when an ad impression leads to a conversion or sale, such as our mobile text promotions.
The Payday Advertising sales team assists our clients through the process of planning, launching and analyzing a mobile billboard advertising campaign. After we have determined the budget, timeframe, objectives and other key variables of the marketing campaign, the advertisement package is selected. Then, the ad is designed, proofed and edited to our client’s satisfaction. Based on the geographic areas targeted and habits of our drivers, vehicles for the campaign are selected. Next, ads are delivered to the selected drivers or installed by one of our professional mobile billboard installation specialists. After ads have been installed, the campaign is approved and launched.
Monthly reports are provided to our clients containing information on the number of miles driven by each driver for your campaign. Additionally, many of our ad solutions offer a Conversion Tracker option which means advertisers can track when their advertisement converts into a sale. Payday Ads encourages our clients to add this feature to campaigns, so they can calculate their return on the marketing campaign. We’re currently in the process of developing mobile applications to track drivers’ advertising routes and report driver performance.
Frequently Asked Questions
-Fully insured vehicle
-Valid driver’s license
-Clean driving record
-Passed background check
-Vehicle with single color paint
-No easily visible rust on vehicle
Once we learn our drivers’ habits, we can estimate the number of impressions your campaign will attract. We send each business monthly reports of the estimated impressions and other relevant data.
Most drivers joined Payday Advertising as a way to earn extra money each month by promoting companies and organizations they’re already passionate about.